Gong AI
- Duration: 7 hours
- Exam Voucher: Yes
- Language: English
- Course Delivery : E - Learning Access
9000+ Professionals Enrolled
Enquire Now
Course Overview
The Gong AI – Sales Coaching & Conversation Insights course equips sales leaders and revenue teams with hands-on skills to turn customer conversations into measurable performance improvement. Learners gain practical experience using Gong to capture calls, analyse talk tracks, identify deal risks, and operationalise coaching across teams—without relying on memory, gut feel, or scattered notes. The course focuses on real-world sales execution: improving discovery quality, tightening follow-ups, standardising best practices, and strengthening pipeline hygiene through conversation-driven evidence. It also covers adoption patterns and governance so the tool becomes part of the sales operating rhythm—not an extra tab nobody opens.
Course Details
- Understand how conversation intelligence works and why it improves sales execution outcomes
- Capture meetings/calls at scale and convert them into searchable, shareable learning assets
- Improve coaching quality with objective insights (talk-to-listen ratio, topics, objections, next steps)
- Identify deal risks early using conversation signals and pipeline patterns
- Standardise best practices with playbooks, scorecards, and winning call libraries
- Strengthen forecasting confidence with evidence-backed deal health indicators
- Reduce admin burden by syncing key insights into CRM workflows
- No prior AI experience required (beginner-friendly)
- Helpful (not mandatory): familiarity with sales process stages, discovery calls, and CRM usage
- Best suited for: sales managers, enablement teams, revenue ops, AEs/SDRs, customer success leaders, and founders running revenue
- Understand conversation intelligence fundamentals and Gong’s operational workflow
- Configure capture settings and manage recordings responsibly in a sales environment
- Use insights to coach reps on discovery, objection handling, value messaging, and next steps
- Analyse deal health and pipeline risk using call evidence and engagement signals
- Build and deploy playbooks/scorecards and establish a repeatable coaching cadence
- Improve follow-ups by converting meeting outcomes into actions and CRM updates
- Drive adoption through team workflows, libraries, and governance best practices
- Introduction to Gong: platform overview and revenue use cases
- Conversation capture: setup, permissions, and recording governance
- Insights & analytics: talk ratio, topics, objections, engagement, and patterns
- Deal intelligence: risk flags, next steps discipline, stakeholder mapping signals
- Coaching workflows: call review routines, feedback loops, and rep development plans
- Playbooks & scorecards: standardising discovery, qualification, and messaging
- Libraries & enablement: sharing winning calls, onboarding reps, continuous learning
- Forecasting signals: evidence-backed pipeline confidence and inspection readiness
- Integrations: CRM sync, workflows, and operational hygiene
- Adoption best practices: team enablement, privacy/compliance mindset, and rollout strategy
Looking for the best training fit for your team?
Our advisors are here to assist you.
Schedule a free consultation with our training experts to discuss your organization's needs, customize your training program, and get answers to all your questions.
What Our Corporate Clients Say
Trusted by leading organizations worldwide